Pitch Judo Become fundable

When an investor attacks my pitch,

I agree.

Then I use their momentum. Pitch Judo turns the questions founders dread into the strongest minutes of the meeting. It's one move from the Fundable Method, the system behind 100+ founders and $1.2B+ raised.

Become fundable

The Fundable Masterclass, a 1:1 session with me, and a year of warm intros to investors.

Try a throw first

Sephi Shapira. 4x founder with exits to Apple and Singtel. Raised $100M+ without ever sending a deck first.

Spar with an investor.

Pick the objection you dread. See it thrown.

    The investor says:

    The reflex

    Pitch Judo

    The rule: agree with the premise. Redirect the energy to your strength. Never argue with an investor.

    Why it works

    1. Hard questions test your leadership, not your knowledge. Pressure is the job. Investors want to see you under it.

    2. Every meeting has a leader and a follower. Defend and you follow. Agree and redirect and you lead.

    3. You can't prepare for every question. You can prepare one mindset: every objection is energy, and energy can be redirected.

    One move wins a moment.
    The system wins the round.

    Pitch Judo is one of 18 modules in the Fundable Masterclass. The rest covers the whole raise: what to send instead of a deck, who to meet and who to refuse, how to run investors on your timeline, and how to close with the Crunch. Then I make the introductions.

    Everything you need to close your round

    1. The Fundable Masterclass

      18 modules and 20+ tools. The whole method, from the first email to the closing call. Immediate access.

    2. A 1:1 session with me

      We fix your pitch and map your funding gaps. You leave with the exact words for your next meeting.

    3. A year inside WarmIntro

      12,000+ active investors. I send the outreach myself, in my name, to investors that fit you. Two a week. Founders on the network closed 50+ term sheets in the last six months.

    Become fundable

    All three on the next page. One payment for the year.

    Proof it works

    Founders I coached raised over $1.2B. Some of them:

    • $130MGoCheetahNa'ama
    • $50MINcapitalInbar
    • $18.2MConfettiLee
    • $7MKaleidocoJennifer
    • $2.8MEmbieRavid
    • $2.5MSparrowMax
    • $2MKlerkAlly
    • $1MReliestateGuy

    Who this is for

    1. You're raising in the next six months.

    2. You have something real to point at: revenue, users, pilots or a working product.

    3. You'd rather run the process than chase it.

    If you want someone to polish your deck, this will frustrate you. The first thing I'll do is stop you from sending it.

    Sephi Shapira

    4x founder. Exits to Apple and Singtel. I raised $100M+ for my own companies without using a deck or sending one before a first meeting.

    I've coached founders through their raises since 2010, wrote Fundable, and built WarmIntro so they'd never cold email an investor again.

    Your objections. Thrown.

    • I've read every fundraising guide there is.

      Right. And none of them made an intro for you. Reading gets you fluent. Intros get you meetings.

    • I have a deck I'm proud of.

      Keep it. You'll use it after the first meeting, as a leave behind. Before the meeting it's the fastest way to get a no.

    • Is Pitch Judo the whole method?

      One move of it. The Masterclass has 18 modules and 20+ tools covering the whole raise, from the first email to the closing call.

    • What happens after I pay?

      You get the Masterclass right away, you book your session with me, and your intros start.

    • I'm pre revenue with nothing raised. Is this for me?

      Probably not yet. Get one customer who'll tell an investor they use you and would pay. Come back with that and this works fast.

    Their next objection is your opening.

    Become fundable

    The Masterclass, a 1:1 session with me, and a year of warm intros. All on the next page.